 Marketing creates the critical link between a farmer’s products and consumers. This website provides farmers with the tools and resources necessary to develop a marketing plan for today’s marketplace. It enables farmers to look at real-life business cases, assess their own marketing needs, engage a support partner and assemble a customized portfolio of resources that will assist them to effectively move forward.
Suggested Way of Proceeding
If this if your first time to this site, doing the marketing self-assessment is a good way to begin. The assessment is comprised of questions on 5 components of marketing. Each component is comprised of about 6-10 questions and takes less than 5 minutes to complete. Farmers can answer all questions in one session or over multiple sessions. Farmers are asked to sign-on prior to beginning the assessment. This allows them to come back to the assessment in the future and update their answers. Click here to use the marketing self assessment tool.
Additionally you may find it useful to use our marketing plan workbook. This is available as a downloadable pdf file by clicking here .
Do I Need To Register?
If you wish only to review the information on the website registration is not required.
If you wish to post information to the online forums or to add your business to the online directory, you must first register with this site.
See the information under the Help menu selection at the top right for information on registering for online forums or the online business directory.
In summary this website will:
- Help you assess your marketing readiness.
- Help you build a marketing plan.
- Link you with many sources of marketing information.
- Access marketing expertise.
- Join a Marketing Discussion Forum.
- Start a new Discussion Forum on a marketing subject of interest to you.
- Review Case Studies of different farm businesses.
- Review basis marketing background on a number of agricultural markets.
- Register as a specialists in some aspect of agri-food marketing.
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