The market strategy that you choose will be determined by the attributes of the product or service relative to the market. The product or service is either new or currently existing. The market in which you plan on selling your product or service is also either new or already existing. There are therefore 4 possible combinations that exist. They are as follows:

Suggested Resources

http://web.extension.uiuc.edu/iidea/
IDEA-Initiative for the Development of Entrepreneurs in Agriculture-was created by University of Illinois as a statewide initiative. IDEA conducts research, develops educational products, and provides services that encourage farmers to incorporate entrepreneurial strategies which direct their marketing efforts to meeting consumer demand.

http://www.georgemorris.org/GMC/Home.aspx
As an independent think-tank, the Centre provides industry decision makers with critical information and analysis on issues affecting the Canadian agri-food sector.

http://susag.cas.psu.edu/default.html
A website to server as a sustainable agriculture information center which highlights ongoing activities in sustainable agriculture.

http://www.e-markets.com/
E-Markets offers a suite of Supply Chain Management tools for the agrifood industry. Their applications eliminate barriers between buyers and sellers, enable information sharing across the agrifood value chain, and streamline back office processes resulting in significant return for our customers

http://www.usda.gov/wps/portal/usdahome
USDA provides comprehensive market and trade data research and reports. Users can utilize the numerous databases to search by product or country. Forecasting is made possible with the in depth reports produced by USDA. The Economic Research Service provides key indicators, outlook analysis and a wealth of data on the U.S. food and agricultural system. Along with information on farming practices, structure and performance.

http://www.agmrc.org/agmrc/default.html
The Agricultural Marketing Resource Center is an electronic, national resource for producers interested in value-added agriculture.

http://www.sare.org/index.htm
Since 1988, the Sustainable Agriculture Research and Education (SARE) program has helped advance farming systems that are profitable, environmentally sound and good for communities through a nationwide research and education grants program

http://www.nama.org/
This website by the National Agri-Marketing Association (NAMA) allows you to connect with other leading industry professionals - in marketing, advertising, public relations, media and more - to gain a unique perspective.

www.farms.com
Agriculture news, commentary, weather and markets.

http://dtnag.com/dtnag/
Information on the markets, news production, farm business and much more.

http://www.sustainablemarketing.com/
A unique website on sustainable marketing, organic marketing, environmental marketing, and green marketingservices, information, and education. This website is a unique community of sustainable and green marketing entrepreneurs – making connections to each other — and to customers.

http://www.adfarmonline.com
A full-service marketing communications agency 100% dedicated to agriculture. We work only with agricultural clients to help achieve their business and marketing goals.

www.agf.gov.bc.ca/busmgmt/
Excellent site for business plan guides.