|
5. Evaluating Market Responses and Making Adjustments |
|
|
Launching a new venture is really only the first step. Long term success is dependent on being able to identify and make timely adjustments to the dynamic market conditions. It is important to have feedback and monitoring processes in place from the onset. There should be a way for example to find out who specifically is buying the product. These end users should have a way of communicating their level of satisfaction back to the producer, thus allowing modifications in product, packaging, delivery or service.
Suggested Resources
www.ces.purdue.edu/extmedia/agecon.htm
Purdue Extension website.
Numerous articles available for market research on a wide array of topics.
www.ers.usda.gov/Briefing/ARMS/
Agriculture resource
management survey results from USDA.
www.agmrc.org/agmrc/
National information
resource for value-added agriculture, business development, research,
commodities and products.
http://susag.cas.psu.edu/default.html
A website to
server as a sustainable agriculture information center which highlights ongoing
activities in sustainable agriculture.
http://www.agmrc.org/agmrc/default.html
The Agricultural Marketing Resource Center is an
electronic, national resource for producers interested in value-added
agriculture.
http://www.agrimarketing.com/
Published
since 1962, AgriMarketing is the only magazine that covers the
unique interests of corporate agribusiness executives and their communications
agencies, the farm media, and the trade associations that serve the
agricultural industry.
|
Recommendations 